Who We Are
We are the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate and NovaMin™ - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.